I received a lot of positive feedback about that list, but people consistently requested best SEO analysis tools.
this post is completely dedicated to SEO analysis tools. For each tool, I’ve provided a brief overview of its functionality, and I’ve also included helpful screenshots along the way.
After you finish this post, your SEO analysis toolbox should be overflowing with goodness!
Now, let’s get started…


The report is divided into the following 12 sections:


The report focuses on three areas of your company’s online marketing efforts:


The report summarizes 13 different analyses, which are as follows:



The tool also presents an in-depth view for each of the summarized sections:

As the example shows, the Scorecard displays 8 interesting metrics about a given domain:
this post is completely dedicated to SEO analysis tools. For each tool, I’ve provided a brief overview of its functionality, and I’ve also included helpful screenshots along the way.
After you finish this post, your SEO analysis toolbox should be overflowing with goodness!
Now, let’s get started…
#1 WooRank
WooRank is a freemium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate 1 free report per week, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you’re interested in purchasing a plan, the cheapest one is currently $49/month.Here’s the summary view from a WooRank report:
The report is divided into the following 12 sections:
- Top 5 Priorities – These are the most important action items for your site.
- Visitors – This section summarizes your site’s traffic numbers and audience demographics.
- Social Monitoring – This quantifies your site’s popularity on social networks, and it reproduces various social information (e.g., latest tweets on Twitter, LinkedIn profile information, etc.).
- Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.
- SEO Basics – This section checks if your site is following basic SEO best practices (e.g., www/non-www canonicalization, XML Sitemap usage, etc.).
- SEO Content – The most important on-page SEO elements (e.g., title, meta description, etc.) of your site are evaluated.
- SEO Keywords – This shows a few of the site’s most important keywords (and corresponding competitors).
- SEO Authority – This section summarizes the site’s authority using PageRank, the site’s indexability, registration dates, and more.
- SEO Backlinks – The site’s backlink count is displayed.
- Usability – This section focuses on various usability factors (e.g., the 404 error page, the page’s size and load time, etc.).
- Security – This looks at various security-related metrics (e.g., spam blacklists, Google’s safe browsing API, etc.).
- Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).
#2 HubSpot’s Marketing Grader
HubSpot recently replaced its wildly popular Website Grader with Marketing Grader. Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Marketing Grader digs deeper into your company’s online marketing strategy.Here is an example of a Marketing Grader report:
The report focuses on three areas of your company’s online marketing efforts:
- Top of the Funnel – Are you effectively bringing visitors to the website? This section investigates your blogging activities, your site’s SEO, your site’s mobile friendliness, and your social media activities.
- Middle of the Funnel – Are you effectively converting visitors into leads and leads into customers? This section analyzes the effectiveness of your landing pages, and it evaluates your site’s level of social engagement.
- Analytics – Are you effectively monitoring your marketing activities? This section identifies whether or not you’re using analytics software, and it compares your site’s traffic to other HubSpot customers.
#3 SiteTrail
SiteTrail is a free “all-in-one website analysis tool,” and it does an excellent job aggregating information from various different data sources. After you run SiteTrail on a website, the tool presents a report that summarizes its findings.Here’s an excerpt from a SiteTrail report:
The report summarizes 13 different analyses, which are as follows:
- Social Media Analysis – This summarizes the site’s social engagement on 20 popular social media sites (e.g., Twitter, Facebook, reddit, Topsy, etc.).
- SEO Analysis – This section lists how many of the site’s pages are indexed, the site’s number of backlinks, and the directories the site is listed in.
- Visitor Analysis – The site’s number of visitors, visits, and pageviews are listed along with the visitors’ geographic distribution.
- Traffic Analysis – This section lists the site’s traffic ranks, and it shows how the site’s traffic is trending.
- Revenue Analysis – The site’s value is estimated based on its traffic and projected advertising revenue.
- Content Analysis – This section shows the title, description, and popular keywords for the site’s homepage.
- Link Analysis – The characteristics of the homepage’s outlinks (e.g., internal vs. external, followed vs. nofollowed, etc.) are presented.
- Hosting Analysis – This section presents information about the site’s hosting provider.
- Domain Analysis – The site’s domain registration information is displayed.
- Server Analysis – This section offers information about the site’s technology stack (e.g., its Web server, its CMS, etc.).
- Color Analysis – This identifies the most popular colors that are used in the site’s color palete.
- DNS Record Analysis – This section shows the site’s DNS records.
- HTTP Header Analysis – This displays the HTTP responses received from the site.
#4 SEO Workers
This SEO analysis tool has been around for quite some time, and although it’s not the prettiest tool on the list, it’s still incredibly useful. After you evaluate a URL, the tool presents an analysis report.which is broken down into the following sections:
- HTTP Headers Check – This section displays the HTTP headers that are returned in response to a request for the given URL.
- Head Elements – The page’s most important <head> tags (e.g., title, meta description, etc.) are displayed along with helpful advice and corresponding videos.
- Page Most Relevant Keywords / Keyphrases – This section presents the page’s most popular (based on keyword density) one, two, three, and four word keyword phrases.
- The Page Displayed within Search Engine Results – This is an approximation of what the page will look like in the search engine results.
- URLs Found in the Page – All of the page’s internal and external outlinks are displayed.
- Keywords Found in the Anchor Tags – This section shows the anchor text used in each of the page’s outlinks.
- Keywords Found in Image Alt Attributes – This is a list of the phrases used in alt text for the page’s images.
- Heading & Phrase Elements – Each of the page’s heading and stylistic tags are shown.
#5 Lipperhey
Lipperhey is not as popular as some of the other SEO analysis tools, but it presents a wealth of information. After you perform an analysis, the tool presents a summary view, which includes a cumulative score as well as technical, SEO, and popularity scores.Here is an example of the tool’s SEO summary:
The tool also presents an in-depth view for each of the summarized sections:
- Technical – This includes information about the site’s hosting information (e.g., server type, load times, etc.), website structure (e.g., code density, duplicate content, etc.), indexability, design, and text components (e.g., titles, headings, etc.).
- SEO – This section illustrates how well the site has optimized various HTML elements (e.g., URLs, titles, headings, images, etc.).
- Popularity – This shows how many backlinks the site has, and it also lists any directories that the site has been listed in.
#6 SpyderMate
SpyderMate is a premium service (the Pro plan is currently $49/month) that offers a number of useful SEO analysis tools. Fortunately, they also offer a 30-day free trial to allow you to experiment with the tools.Here is a Scorecard example:
SpyderMate’s two most useful analysis tools are the Scorecard and the Auditor.
As the example shows, the Scorecard displays 8 interesting metrics about a given domain:
- Domain Authority – This is the same as SEOmoz’s Domain Authority score.
- Unique Domain Backlinks – This number is obtained from Majestic SEO.
- Google US Traffic Value – This is the estimated monthly cost of purchasing the same number of visitors from Google.
- Google US Keywords – This is how many of the domain’s keyword phrases are ranking in the top 20 results of Google (based on the 40 million keyword phrases currently tracked by SEMRush).
- Facebook Shares – This is the number of times the domain’s homepage has been shared on Facebook.
- Twitter Shares – This is the number of times the domain’s homepage has been tweeted on Twitter.
- Google+ Shares – This is the number of times the domain’s homepage has been +1ed on Google+.
- Domain Age – This is how long the domain has been registered.
